Meet The Team

As Managing Director, I am immensely proud to lead an exceptional and talented team dedicated to delivering excellence in the equine industry. With a deep understanding of both horse and rider, we combine expertise, innovation, and an unwavering passion for equestrianism to create products that truly enhance performance and well-being. As market leaders, we are committed to setting the highest standards, ensuring that every rider and horse can rely on us for quality, trust, and industry-leading expertise

Richard Moore - Managing Director

I’m proud to work for a company that is committed to sustainability, not only by reducing our environmental impact, but also by innovating solutions that help create a more sustainable future for all. Every day we are making a real difference in both our industry and the world around us.

Claire Bibby - Area Sales Manager South East

As General Manager, I am responsible for the production processes and complete supply chain for our brands. I like helping people develop and achieve their potential. I strive to develop a culture of high trust behaviours, believing that how we do things is as important as what we do.

Paul Bruton - Site General Manager

I admire the ethos of the brand, supporting riders and horses with passion and products from grassroots right through to world class.

Katie James - AreaSales Manager North West England & North Wales

Owning horses and a small stud, nutrition for health, longevity and breeding is very important to me. Working for NAF has given me the knowledge and access to the very best supplements. I know all my horses and ponies have the very best, from the day they are conceived and throughout the stages of their lives.

Jo Howse - Senior Area Sales Manager

Technical

Our Technical Team is driven by a shared passion for For the Good of the Horse. Made up of veterinarians, nutritionists, product developers, and more, they work tirelessly to ensure our products meet the highest standards of equine health and wellbeing. Collaborating with both internal teams and external partners, they lead the way in research, innovation, and product development, ensuring that everything we do is rooted in science, expertise

Find out more about our Technical Team

Sales & Marketing

Our Sales and Marketing teams are at the heart of our growth while strengthening our brand. Our Sales team, made up of area sales professionals across the UK that support our stockists, ensuring they have everything they need. Meanwhile, our Marketing team focuses on branding, communications, events, and campaigns, keeping our presence strong and engaging.

Operations

Our Operations Team is the backbone of our production, based at our manufacturing site in Monmouth. They carefully oversee every stage of the process, from manufacturing and packing to ensuring each product is safely shipped. With a focus on quality, efficiency, and safety, they work behind the scenes to ensure every product meets the highest standards and reaches our customers on time.

Behind the Scenes

Behind the scenes incorporates finance, purchasing, quality, HR, and more, providing the essential support that keeps our business running smoothly. They work to ensure everything from financial stability and supplier relationships to employee wellbeing and product quality is managed to the highest standard. Their expertise and dedication underpin every part of the business, enabling teams across the company to focus on what they do best.

If you’d like to be part of our team, our recruitment is managed by our parent group AB Agri. Visit our group careers website to explore opportunities at NAF, sign up for job alerts, or apply for live vacancies today!