Leading the industry with innovative and effective products
Upholding and maintaining a fair and consistent sport across all disciplines
For the Good of Every Horse
1982
From Humble Beginnings
The Cleeve family had been involved in artillery regiments for generations. Brigadier John Cleeve was an instructor at the Army Equitation School in Leicestershire and a successful showjumper who represented Great Britain, narrowly missing out on Olympic selection during the 1930s.
In 1982, John's son Richard began manufacturing equine products to combat environmental stresses. One of his innovations was an advanced, dust-free hay that helped reduce coughing in his own horses. Friends and family were eager to try it and soon began discussing the many health challenges faced by modern horses daily.
1984 - 1988
First Product & Trials
In 1984 the first product 'Thrive' was manufactured, packed and stocked in tack shops and yards around the UK providing digestive clay to support the digestion process.
By 1988 Dr Nicolas Larkins, a clinician and veterinarian who carried out extensive research began working on trials for NAF, using natural products called nutraceuticals.
1990 - 1999
Pioneering Equine Research & Innovation
In 1990 NAF began its work with Farriers. Completing an independent study on hoof growth started the ongoing list of published works, developing new feeding approaches to support equine health and welfare.
By 1999 a paper was published on Free Radical Biology in the Journal of Equine Veterinary Science.
2004 - 2008
A Royal Visit
In 2004 HRH Princess Anne visited the NAF Factory in Penrhos, fascinated by the different processes used to manufacture the products.
In 2008 NAF welcomes Princess Anne to the Monmouth factory for the grand opening and to meet the team.
2012
Feeding Olympic Teams
In 2012 NAF's association as Official Suppliers to the British Equestrian Team begins, and on home soil our British Showjumpers and Dressage riders bring home the gold!
2017 - 2019
BETA Awards
In 2017 NAF products begin to travel overseas and are recognised by the industry winning the BETA Export Award.
With the introduction of Five Star Magic and the trial with the Royal Agricultural college, NAF wins the BETA Innovation Award in 2019.
2020
BETA Lifetime Achievement
Richard Cleeve who founded the company dedicated over three decades to improving the health and wellbeing of horses around the world.
To recognise this achievement in 2020 Richard was awarded the prestigious BETA Lifetime Achievement Award.
2022
New Product & New Chapter
The achievements of multi-medal-winning dressage horse Valegro are honoured with the creation and launch of his favourite flavour treats, Blueberry & Banana. As NAF prepares for its next wave of new products, it also embarks on a new chapter following Richard’s retirement after a lifetime of dedication and excellence.
NAF joins AB Agri, the agricultural arm of Associated British Foods, as the first addition to their Global Supplements Division.
2024
Our Journey Continues
Honouring our heritage and driven by innovation with a passion for progress, we continue to grow and evolve while staying true to our core values.
We remain dedicated to leading our industry with ambition and a commitment to delivering pioneering products for the good of the horse.
Join us on the journey!
Proud To Partner
Superflex
Nourish their joints and surrounding structures with Superflex, supporting Flexibility for Life.
Metazone
Formulated specifically to support the horse's natural anti-inflammatory responses throughout the body wherever they need it most.
GastriAid
Provide gut nourishment from foregut to hindgut. A comprehensive formula to help them enjoy a happy, healthy tummy.
Oestress
Because she deserves Oestress...and so do you! Support her attitude, comfort and performance every season.
Magic
Our award-winning, scientifically trialled formula supports calm behaviour and improves focus and learning without sedative effects.
Supplements & Nutritional Advice
Read expert information from our vets and nutritionists on supplements and feeding.
Understanding Your Horse’s Droppings
Understanding your horse’s droppings can provide vital clues about their overall health. From consistency and colour to smell and frequency, monitoring these signs helps spot digestive issues early...
Navigating the seasonal changes for Horses and Ponies
As the days shorten and the weather cools, your horse’s needs change. Whether your horse spends most of their time in the field or is stabled during the colder months, the transition from summer to...
No Grass? How to Supplement Your Horse’s Diet Safely
Hot, dry weather can leave fields bare and grass low in nutrients. Read our expert tips on feeding, supplementation, and care to keep horses healthy this summer.
Horse Care Advice
Visit our library of information and support on horse care and management.
Managing a healthy weight in horses and ponies is essential for long-term wellbeing, yet obesity remains a growing concern, learn how to support weight management in horses and ponies.
Natural care to prevent cracks and splits – How you and your farrier can work together for strong, summer hooves
The Challenges of Keeping Horses Fit with Hard Ground - Understanding the risks of a dry summer, and how to mitigate them.
What Our Customers Say
Honest reviews from those who trust and love our products
Jess Weston
Ellen Cooper & Tayto
Chloe Fenton
Explore Our Five Star Supplements
Endorsed by top riders and official sponsors to British Equestrian Teams, we support the health, wellbeing and performance of every horse.