Leading the industry with innovative and effective products
Upholding and maintaining a fair and consistent sport across all disciplines
Horse Health at the Heart of Everything
Each NAF product is carefully formulated to support every aspect of horse health, from skin and joints to gut health and behaviour. Our expertly crafted supplements and applications provide comprehensive care, supporting horses inside and out.
Learn MoreFor the Good of Every Horse
1982
From Humble Beginnings
The Cleeve family had been involved in artillery regiments for generations. Brigadier John Cleeve was an instructor at the Army Equitation School in Leicestershire and a successful showjumper who represented Great Britain, narrowly missing out on Olympic selection during the 1930s.
In 1982, John's son Richard began manufacturing equine products to combat environmental stresses. One of his innovations was an advanced, dust-free hay that helped reduce coughing in his own horses. Friends and family were eager to try it and soon began discussing the many health challenges faced by modern horses daily.
1984 - 1988
First Product & Trials
In 1984 the first product 'Thrive' was manufactured, packed and stocked in tack shops and yards around the UK providing digestive clay to support the digestion process.
By 1988 Dr Nicolas Larkins, a clinician and veterinarian who carried out extensive research began working on trials for NAF, using natural products called nutraceuticals.
1990 - 1999
Pioneering Equine Research & Innovation
In 1990 NAF began its work with Farriers. Completing an independent study on hoof growth started the ongoing list of published works, developing new feeding approaches to support equine health and welfare.
By 1999 a paper was published on Free Radical Biology in the Journal of Equine Veterinary Science.
2004 - 2008
A Royal Visit
In 2004 HRH Princess Anne visited the NAF Factory in Penrhos, fascinated by the different processes used to manufacture the products.
In 2008 NAF welcomes Princess Anne to the Monmouth factory for the grand opening and to meet the team.
2012
Feeding Olympic Teams
In 2012 NAF's association as Official Suppliers to the British Equestrian Team begins, and on home soil our British Showjumpers and Dressage riders bring home the gold!
2017 - 2019
BETA Awards
In 2017 NAF products begin to travel overseas and are recognised by the industry winning the BETA Export Award.
With the introduction of Five Star Magic and the trial with the Royal Agricultural college, NAF wins the BETA Innovation Award in 2019.
2020
BETA Lifetime Achievement
Richard Cleeve who founded the company dedicated over three decades to improving the health and wellbeing of horses around the world.
To recognise this achievement in 2020 Richard was awarded the prestigious BETA Lifetime Achievement Award.
2022
New Product & New Chapter
The achievements of multi-medal-winning dressage horse Valegro are honoured with the creation and launch of his favourite flavour treats, Blueberry & Banana. As NAF prepares for its next wave of new products, it also embarks on a new chapter following Richard’s retirement after a lifetime of dedication and excellence.
NAF joins AB Agri, the agricultural arm of Associated British Foods, as the first addition to their Global Supplements Division.
2024
Our Journey Continues
Honouring our heritage and driven by innovation with a passion for progress, we continue to grow and evolve while staying true to our core values.
We remain dedicated to leading our industry with ambition and a commitment to delivering pioneering products for the good of the horse.
Join us on the journey!
Proud To Partner
Superflex
Nourish their joints and surrounding structures with Superflex, supporting Flexibility for Life.
Metazone
Formulated specifically to support the horse's natural anti-inflammatory responses throughout the body wherever they need it most.
GastriAid
Provide gut nourishment from foregut to hindgut. A comprehensive formula to help them enjoy a happy, healthy tummy.
Oestress
Because she deserves Oestress...and so do you! Support her attitude, comfort and performance every season.
Magic
Our award-winning, scientifically trialled formula supports calm behaviour and improves focus and learning without sedative effects.
Supplements & Nutritional Advice
Read expert information from our vets and nutritionists on supplements and feeding.
Electrolytes are vital for hydration and performance in horses. Replenishing sweat losses with balanced electrolytes and water prevents dehydration, fatigue, and health issues, ensuring optimal rec...
Gastric ulcers in horses can impact both health and performance. A diet high in forage, low in starch, and supplemented appropriately can help prevent and manage ulcers.
What are Pre, Pro and Postbiotics – and when do horses need them?
Digestive health is such a key area of overall equine health and vitality. The gastrointestinal tract is recognised not only for diet utilisation, but also as the principal immunity organ in the bo...
Horse Care Advice
Visit our library of information and support on horse care and management.
Discover how science can improve your horse’s turnout regime. Learn the best grazing management strategies to balance welfare, exercise, and weight control, including strip grazing and track systems.
What Spring grass means for your horse
As winter fades and spring arrives, spring grass becomes a key part of your horse’s diet. But while it may look lush and inviting, this fresh growth comes with hidden risks.
Equine Joints and Common Conditions
Healthy joint function is essential for rideability and performance, relying on the proper functioning of all joint structures. A horse’s skeleton consists of just over 200 bones, with joints formi...
What Our Customers Say
Honest reviews from those who trust and love our products
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Looby Chubb
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Explore Our Five Star Supplements
Endorsed by top riders and official sponsors to British Equestrian Teams, we support the health, wellbeing and performance of every horse.